We're the humans behind @dogsofinstagram and self-proclaimed purveyors of cuteness. Lucy & Co. is inspired by Lucy, our 5-year-old Bugg (Pug + Boston Terrier). The “& Co” is a nod to our hand selected partners, who are all dog lovers in their own right. Our commitment to quality dog goods represents the seismic evolution of how we think about our pets. In much of the world, the importance of pets is becoming recognized for the esteemed roles of companionship that pets play in our lives. Dogs are our best friends, our siblings, and sometimes our only children. The furriest member of the family, Lucy & Co. was built on the idea that dogs deserve nice things too.

Milla Chappell of Real Happy Dogs is a documentary dog photographer based in the East Village who specializes in "Day in the Life" sessions of dogs and the people who love them. As a personal project, Milla works with local rescue groups to photograph and share success stories of rescued dogs in order to raise awareness about the importance of adopting senior, handicapped, and abused animals. milla@realhappydogs Instagram: @realhappydogs

Murray’s Cheese is a leading artisanal cheese and specialty foods retailer and wholesaler founded in Greenwich Village. Murray's ages cheese in state-of the art-caves. We have worked closely with Murray's to pair a hand selected seasonally rotating assortment with our fine wine selections.

Balthazar is a fine bakery whose work expresses its to commitment to patience and hand-craftsmanship. We get daily early morning delivery with the finest ingredients of uncommon characteristics - the same as other discerning fine dining spots throughout New York City. We offer thick-sliced breads from Balthazar including vegan options.

Muddy Paws Rescue is a New York City 501c3 nonprofit organization working to save the lives of thousands of dogs in need through foster-based care, advocacy, and community outreach.